High quality care services that respect people's dignity should:

• Have a zero tolerance of all forms of abuse.
• Support people with the same respect you would want for yourself or a member of your family.
• Treat each person as an individual by offering a personalised service.
• Enable people to maintain the maximum possible level of independence, choice and control.
• Listen and support people to express their needs and wants.
• Respect people’s right to privacy.
• Ensure people feel able to complain without fear of retribution.
• Engage with family members and carers as care partners.
• Assist people to maintain confidence and a positive self-esteem.
• Act to alleviate people’s loneliness and isolation.

To become a Dignity Champion ring 0207 9724007 or register online.